For New York City’s hotels, it’s the most critical time of the year

Throughout the COVID-19 pandemic, New York City’s hotels have navigated one hurdle after the next, and with the holiday season upon us, few are expecting the challenges to end anytime soon. 

“Everyone is in the same boat, however some of us are managing to ride the rapids better than others,” said Mujo Perezic, general manager of The Kimberly Hotel in Midtown Manhattan. “We have to remember that many hotels have not yet reopened and some never will, so the level of challenge varies from one hotel to the next.”

Fortunately, visitor numbers are trending upward, and while things aren’t

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