Hotel owners are bracing for a difficult 2021, as the sector continues to reel from a historic drop in bookings caused by the Covid-19 pandemic.
Even though the industry’s worst year in living memory ended with a glimmer of hope, many in the industry expect the celebrations to be short lived.
The start of Covid vaccinations in the U.S. and Europe raised the prospect that people would start traveling again and sent shares in hotel owners and operators soaring. But investors and analysts say bookings will take years to rise back to pre-pandemic levels. Meanwhile, the industry faces growing financial