Google is launching free tools designed to help travel marketers make more informed decisions based on search data for destinations and hotels.
Global searches for “where to travel,” “can I travel” and “covid travel restrictions” are near all-time highs, Google reports.
To ensure travel businesses and tourism officials have the information they need to recover from the pandemic, Google has created a set of tools that provide insight into real-time travel demand.
Google began testing these travel insights tools last December in the Asia Pacific region. Now, Travel Insights with Google is being launched in the United States.