June

Choice Hotels Won June on U.S. TV Among All Travel Advertisers

Choice Hotels, leveraging a reinvigorated drive market during the Covid-19 crisis, was the most-seen travel brand, and had the highest estimated spend, $3.2 million, on U.S. TV in June.

And Choice, with its “book direct” message, didn’t start advertising on U.S. TV until June 18.

Visit Las Vegas and the Montana Office of Tourism were there to be counted, as well, contributing 75 percent of all U.S. TV spend in the cities/destinations category, which led the pack of travel sectors as most of the industry returned to TV in June. Except for airlines and cruise lines, which each spent less

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