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Hotel Owners Continue to Reel From the Pandemic

Hotel owners are bracing for a difficult 2021, as the sector continues to reel from a historic drop in bookings caused by the Covid-19 pandemic.

Even though the industry’s worst year in living memory ended with a glimmer of hope, many in the industry expect the celebrations to be short lived.

The start of Covid vaccinations in the U.S. and Europe raised the prospect that people would start traveling again and sent shares in hotel owners and operators soaring. But investors and analysts say bookings will take years to rise back to pre-pandemic levels. Meanwhile, the industry faces growing financial

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Most of the changes in travel will likely continue beyond Covid-19, experts say

Sanitizing stations, social distancing floor stickers and nasal swabs were not part of the travel experience before the Covid-19 pandemic. Now, they are a regular part of the routine. But for how long?

NBC News asked some industry experts to weigh in on which travel trends, technologies and protocols might outlast the pandemic.

“Many business travelers will lower their number of trips, and leisure travelers will shift from ‘hyper-global’ to ‘hyper-local’ travel for the foreseeable future,” said Chekitan Dev, professor of management at Cornell University’s SC Johnson College of Business in the School of Hotel Administration. “Businesses are connecting with

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