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Online travel powerhouse Expedia Group plans to unify and expand customer loyalty program offerings across its portfolio of brands.
The move will result in “the most complete travel rewards offering in the industry,” according to the Seattle-based firm, with member discounts and reward earning and redemption on flights, hotels, vacation rentals, car rentals, cruises, and activities across all Expedia Group brands.
Travel brands impacted include Expedia, Hotels.com, Orbitz, Travelocity and Vrbo.
The step addresses, on a corporate level, a problem that has plagued consumer loyalty efforts. Ever since American Airlines in 1981 became the